Privacy Policy

Information You Provide. We also collect all of the information that you provide to us through the Services and through any correspondence, whether through standard mail, e-mail, text message(s) or phone call(s). This information may include information that could be used to identify you, including without limitation, first and last names, mailing address(es), e-mail address(es), phone number(s), credit card number(s), and any other personally identifiable information you provide to us (collectively, “Personal Information”). We may also collect Personal Information when you visit one of our Practices and Provide Information, including but not limited to, through interviews, through patient forms, and through other similar documentation and exchanges. How we use or disclose the Personal Information collected or provided by you as a patient of a Practice is also governed by the Notices of Privacy Practices located at www.theeyehealthgroup.com/privacy-practices.
Third-Party Information. We also obtain information about our users from third parties, including other businesses with whom we have advertising, professional, or other business relationships. For example, when you use an online form to schedule an appointment, that form may be managed and provided by third parties who then share your information with us. Additionally, if you choose to access, visit, and/or use any third party social networking service(s) that directs you to our Site, we may receive your Personal Data and other information about you and your computer, mobile, or other device that you have made available to those social networking services. For example, some social networking services will direct you to our Site. Your decision to use a social networking service in connection with our Service is voluntary. However, you should make sure you are comfortable with the information your third-party social networking services may make available to our Service by visiting those services’ privacy policies and/or modifying your privacy settings directly with those services.

Other Third-Party Services. In addition to the applications listed above, we use other third-party services to obtain, track, and store user information. By way of example, we use a Customer Relations Management (CRM) software to manage customer data and information. Additionally, we use a third party to provide online appointment scheduling. From time to time, we may also use additional content or applications that are served by third-parties, including advertisers, ad networks and servers, social media websites, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other Internet tracking technologies to collect information about you when you use our Site. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. We do not control these third parties’ tracking technologies or how they may be used. You can learn more about opting out of third-party vendors’ use(s) of Cookies by visiting the “Network Advertising Initiative” website https://optout.networkadvertising.org/.

• For the reasons set forth in our HIPAA Notice of Privacy Practices;
• To conduct our business operations, manage and attend to our relationship with you, and to maintain a record of our relationship, interactions, and transactions with you;
• To communicate with you, including to send automated messages regarding appointment dates/times, helpful follow-up treatment information and survey requests, to send marketing and promotional communications, and to contact you for the reasons outlined in our Communications Policy www.theeyehealthgroup.com/communications;
• For the development of web statistics and user profiles and to otherwise enhance, improve, operate, maintain, and update the Services (including but not limited to, our programs and our systems);
• To measure, assess, analyze, and review the efficacy of our advertising, the Site’ content, our services and products, and other related assessments;
• To detect and prevent fraudulent use of the Services, or for risk management purposes, and to help maintain the safety, security, and integrity of our Services, databases and other technology assets, and business;
• To perform our obligations and enforce our rights;
• To comply with legal obligations, court orders, or in order to exercise any legal claim or to defend against any legal claim;
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our consumers is among the assets transferred; and
• To fulfill any other purpose described to you when collecting your Personal Information.

• Corporate affiliates, including corporate parents, subsidiaries, other affiliated entities, and associated entities for the purposes described in this Policy which are required to treat the information in accordance with this Privacy Policy;
• Service providers that help us administer and provide the Services (for example, a web hosting company whose services we use to host our platform and an electronic medical records company whose services we use to maintain our records and provide online appointment scheduling). While we may seek to limit these third-party service providers’ access to your Personal Information to the purpose of performing services on our behalf, in certain circumstances (for example, where you provide your information directly to the service provider, such as when you fill out an appointment scheduling form), the use of your information may be subject to the service provider’s privacy policy;
• Authorized third parties, who are parties directly authorized by you to receive the applicable information, such as when you authorize a third-party application provider to access your account. The use of your information by an authorized third party is subject to the third party’s privacy policy;
• Third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings);
• As we believe necessary: (i) under applicable law; (ii) to enforce applicable terms and conditions; (iii) to protect our rights, privacy, safety or property, and/or that of our affiliates, you, or others; (iv) to detect, prevent, or otherwise address fraud, security or technical issues; (v) to respond to claims that contact information (e.g. name, e-mail address, etc.) of a third-party has been posted or transmitted without their consent or as a form of harassment and (vi) to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include authorities outside your country of residence; and
• Otherwise pursuant to your express consent.